December 19, 2022

1. Better targeted marketing

Because location technology has improved so much this year, companies can better target their audiences. And it’s not just targeting a large group of their audience, but the capability of targeting individuals. When targeting an individual, businesses must use a more personal approach.

A great personalized way of doing this is incorporating native advertising into their mobile app marketing strategy. Businesses are using mobile app marketing techniques to create a more personalized experience for their users. Examples of such sites include USA Today, CNN and Facebook.

Going native provides a more personalized and meaningful experience for users. Through location technology and knowing a user’s mobile history, businesses can target each user with relative mobile apps and sites. Doing this means their users are more likely to download the apps and visit the sites shown, which also means those businesses will better monetize their mobile visitors.

2. Mobile app burnout

There are hundreds of thousands of mobile apps available. The average smartphone user downloads anywhere from 25-40 apps, but then only regularly uses half or a third of those. It’s common for people to download an app and only open it once or twice. More apps are out there than people can handle, causing a serious case of mobile app burnout. With this happening, a business needs to make sure if they create an app for their consumers that they create a useful app their users can really connect with.

One brand that did this is Starbucks. With the Starbucks app, customers pay for their coffee and track their purchases on their smartphones. It also has a loyalty program, My Starbucks Rewards, where customers earn rewards when they purchase with their phones and then can redeem their rewards for free Starbucks products. This app shows Starbucks understands its customers needs because it makes life easier for every on-the-go Starbucks customer by helping them more quickly get in and out with their coffee, not to mention a chance at free stuff which all customers love.

3. Increasing use of social media apps

Let’s be honest, our society is addicted to social media. Social media has penetrated nearly every society. According to one study, social penetration (how much of the population is using a social network on a monthly basis) is around 40% across the globe and growing.

And why shouldn’t we be? It’s a way to stay connected with friends and family, a way to get and share information, and a great way for businesses to reach their consumers. About two-thirds of smartphone and tablet users access their social network accounts from mobile devices, with Facebook being the top smartphone app accessed.

This means businesses looking to better connect with their consumers and market their brand to a wider audience — including several potential clients — should look at ways to use social media apps for ad campaigns. Facebook for example lets you quickly set up mobile app ads to push to users.  Other tactics could include Facebook remarketing, promoted tweets, LinkedIn sponsored updates, Stumbleupon paid discovery and other tools or maximum exposure.

4. More mobile video

Mobile users engage with video content daily. Nearly 40% of YouTube video views are via mobile. Video is a fun way of sharing information, not to mention easier for users to digest that information. Because video is such a strong mobile traffic driver, businesses need to start producing awesome video content. Here are some best practices to remember when making videos:

• Keep videos short
• Create engaging videos
• Make videos available on various mobile devices
• Test the video on multiple devices before releasing
• Check for good and clear audio quality on each device

Businesses are able to capitalize on mobile video platforms to connect with their audiences similar to Facebook. Businesses can capitalize on this by using tactics like YouTube’s true view ad channel.

5. Wearable technology is on the rise

The craze of 2014 is wearable technology, and we don’t see that craze ending in the near future. Wearable devices aren’t meant to replace people’s current mobile devices. Instead, they’re devices with apps that collect a user’s data and relay real-time notifications and feedback to them, and people are loving it.

Fitness trackers and smart watches are currently the top ones used. Businesses wanting to jump on this wearable craze don’t need to create a brand new app. All that’s required is making some tweaks to their existing mobile app to fit their own wearable design.